Hollywood Park and YouTube have partnered in an extensive multi-year agreement that names the sports and entertainment complex’s 6,000-seat performance venue, YouTube Theater.
The partnership is the first-of-its-kind for YouTube, with the venue hosting a variety of live entertainment from concerts to comedy, award shows, esports competitions, community events, conferences, and distinctive YouTube creator events.
YouTube Theater is part of the sprawling Hollywood Park mixed-use development in Inglewood, Calif., which is being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke, and construction is set to complete for the theatre in summer 2021. The first event to officially open the venue is slated for mid-summer.
Angela Courtin, vice president of brand marketing, YouTube said:
"YouTube Theater will drive the uniqueness of YouTube by combining physical, ‘in real life’ events that bring creators and fans together, while simultaneously sharing that same event experience with our two billion global monthly users through livestreams and VOD content.
"YouTube creators and artists are the heart of YouTube and YouTube Theater adds to the portfolio of opportunities to drive their creativity, build their businesses, grow their communities and so much more."
Jason Gannon, managing director, SoFi Stadium and Hollywood Park said:
"When he set out to build YouTube Theater, Stan Kroenke envisioned an intimate, world-class venue that exemplified three core aspects: technology, creativity, and entertainment. We cannot imagine a better partner to help us bring this vision to life than YouTube.
"YouTube Theater will be open to the public this summer as Los Angeles’ new home for esports, community gatherings, concerts, and all types of live entertainment. YouTube Theater is the next step for Hollywood Park as we develop and deliver on creating a true sports and entertainment destination across our 300 acres."
YouTube Theater is designed to be home to a variety of live entertainment events. Hollywood Park and Live Nation have partnered in an exclusive multi-year booking agreement and have already confirmed Caifanes, Los Angeles Azules, Pitbull, Black Pumas, Devo, Trippie Redd, Alejandro Sanz, Christian Nodal, Marina, and Louis Tomlinson to play shows at the theatre in 2021 and 2022. Guests at the theatre will be introduced to state-of-the-art technology and premium finishes that elevate the fan experience.
The innovative features at YouTube Theater focus on interactivity, including a large scale digital YouTube play button icon outside the venue, which can transform into an immersive video screen that guests can interact with by mirroring themselves on the screen and by viewing highlights of YouTube’s creator and artist content.
The venue also features a dynamic digital wall on the interior that will be used to celebrate YouTube creators and artists by showcasing them in a gallery-like setting.
This agreement builds upon YouTube parent company Google’s previously announced partnerships with Hollywood Park that made Google Cloud the exclusive cloud partner of the Los Angeles Rams, Los Angeles Chargers and their home SoFi Stadium. Google Cloud is the exclusive cloud partner of YouTube Theater as well.
YouTube will be the exclusive video services and music streaming services partner of YouTube Theater, SoFi Stadium and Hollywood Park and the exclusive video services partner and an official music streaming services partner of the Rams and Chargers.
YouTube Theater is a 227,000 square foot, three-story indoor venue. Built to be a best-in-class event venue, the 6,100 square-feet stage is an expansive area to get creative, and every seat is close to the action on-stage, with the farthest seat in the house only 164 feet away from the stage.
The venue itself is blended seamlessly in at the southernmost corner of the same roof canopy that stretches over SoFi Stadium and American Airlines Plaza. Complete with a two-story Kaynemaile chandelier, the theater will feature six luxury boxes, a 1,200 square-foot premium back-of-house hospitality space — with adjacent dressing rooms — and a 3,500 square-foot private club with 140 premium seats.
Legends Global Partnerships division sourced, negotiated and represented Hollywood Park in securing this partnership.