Terry Smith

Managing Director - Arena Seating Arena Group

Terry has worked with Arena Seating for 38 years, becoming operations director in 1999 and managing director in 2018. He oversees the division’s success and the execution of diverse global event seating projects, ranging from temporary 15,000 capacity stadiums for the Beach Volleyball on Horse Guards Parade for the London 2012 Olympics, to the Diriyah Arena for Ruiz V’s Joshua World title ‘Clash on the Dunes’, 2019, to London Stadium refurbishment (2020), to Wimbledon Tennis Championships (2021).

His considerable experience spans turnkey project management for seating construction projects, incorporating creative engineering design and installation of temporary or permanent systems, transforming venues to give live audiences and broadcasters memorable event experiences.

Speaker Sessions

Day 2: Wednesday 21st July

Session 4: Venue Flexibility Part 1 - Using design to unlock esports in your facility (LIVE panel)


As venue operators and executives finalise their reopening plans, there is a growing awareness of the need to diversify and maximise their event calendars to begin to recover their recent revenue losses. Venue ‘flexibility’ is key to unlocking all parts of your venue to host a wider variety of events including esports. An expert panel of leading architects discuss how venues of all kinds can repurpose and reassess their existing building spaces to be able to successfully host a wide variety of esports and gaming related events.

: 14:00-15:00
Jonathan Lyth Daan van der Wiele