Jason is a passionate Brand Strategist, Marketer, Product Manager and Community Architect. With experience across the game, esports and technology sectors. Currently building his businesses as Owner & Team Principal of Dire Wolves and Founder & Managing Director of Arcanist, a dedicated gaming agency in New Zealand. Over the last ten years he has held roles in major gaming MNA’s. During his time at Microsoft he built the Games and Xbox Live business to its most profitable point within the Xbox One & Xbox 360 generations. Most recently with HP, he developed the OMEN product marketing strategy driving OMEN Gaming to achieve the #1 Position in Desktops and Notebooks, pushing over 40% market share and 50% consumer share of voice.