Jason Spiller

Owner & Team Principal Dire Wolves

Jason is a passionate Brand Strategist, Marketer, Product Manager and Community Architect. With experience across the game, esports and technology sectors. Currently building his businesses as Owner & Team Principal of Dire Wolves and Founder & Managing Director of Arcanist, a dedicated gaming agency in New Zealand. Over the last ten years he has held roles in major gaming MNA’s. During his time at Microsoft he built the Games and Xbox Live business to its most profitable point within the Xbox One & Xbox 360 generations. Most recently with HP, he developed the OMEN product marketing strategy driving OMEN Gaming to achieve the #1 Position in Desktops and Notebooks, pushing over 40% market share and 50% consumer share of voice.

Speaker Sessions

Day 2: Wednesday 21st July

Session 6: Venue Flexibility Part 2 – Ideas and inspiration to enhance the fan experience for both esports and other events in your venue (LIVE Q&A)




Esports tournaments and events offer a unique opportunity to attract new audiences to your venue, but how do you maximise their ‘in seat’ experience to give them an unforgettable experience and also motivate them to return to experience your more mainstream events? Leading industry experts will offer advice in terms of the event expectations from a fan perspective and innovative ideas to ensure that all of the events in your event calendar can be as compelling as possible!

: 16:30-17:30
Ben Akroyd Rhys Courtney