Floris Looij

Freelance MICE Sales Consultant

Floris Looij focused 9 years of his career in Amsterdam representing Mövenpick Hotels and Resorts and ijVENUES. His greatest career achievement is working as an independent sales consultant, helping companies generate top revenue through his veteran sales strategies. He has led international sales teams and travelled the world to promote the biggest "MICE" venues in Amsterdam. His clients know him as the "tall guy in orange" when found under the "Netherlands" trade show booths representing the Netherlands as a meeting destination. 

His client list has included over the years iconic companies such as nvidia, CGI, Microsoft, Twitch, Vodafone, Samsung, Oracle, TomTom, Novartis, Roche, Continental and many more.

When you say Dutch, you say Floris. He embodies the straightforward Dutch mentality and “what you see is what you get”. Expect an honest expert opinion and an authentic personality. He is intrigued to learn from other cultures and a curious person.

When he is not working he enjoys spending time with his family and he is crazy about cycling and loves to travel. Reach out if you can appreciate some honest “Dutch” advice.

Speaker Sessions

Day 1: Tuesday 20th July

Opening Session: Esports Business Behind the Scenes for Venues & Destinations (LIVE panel)


From an esports lead sales to loading in the production, pro player expectations and receiving thousands of fans to your venue operations, unravel the mystery of what the world of esports events looks like from an expert insider's perspective through this highly informative panel discussion.

: 14:00-15:00
Day 3: Thursday 22nd July

Session 9: Fireside Chat-True Confessions-Venues share it all! (LIVE panel)




Listen in to current and former hospitality and venue sales/operations executives who tell all in their experience when they hosted their first esports event! True stories of their first impression, crazy interactions and what they learned after it was all said and done. Not to be missed!

: 17:00-18:00
Grant Paranjape Wayne Powell