Christoffer Melin

International Expansion Manager ESL GAMING

Christoffer Melin has more than 15 years within the events industry and played a large role in the development and expansion of DreamHack across the world. Christoffer career in the esport and event industry started as a DreamHack volunteer in 2005. At that time DreamHack was a small company with only two employees the founder's Martin and Kenny. Christoffer has since then been a part of the team responsible for DreamHacks flagship events in Sweden and festivals and events across the world, such as DreamHack Masters in Las Vegas, Stockholm, and Malmö. For several years Christoffer was head of operations at DreamHack leading the project managers, event team, and the league operators. The responsibility included planning and execution of DreamHacks festivals and esport events. 

Within his role he has been a part of planning and execute events at exhibition centers and arenas across the world working with arenas such as Avicii arena, MGM Grand Garden Arena, Bombay Exhibition Center, Elmia Fair.  

The last two years Christoffer has been responsible for DreamHacks license partners and the future expansion into new markets. After the merge of ESL and DreamHack last autumn Christoffer is now a part of the international team responsible for the expansion and license partners of ESL Gaming.

Speaker Sessions

Day 1: Tuesday 20th July

Session 3: Understanding the expectations of the Esports Buyer (LIVE Q&A)


Esports Buyers are not who you think they are...welcome to video gaming leads coming from production coordinators, publishing event directors and brand marketing executives along with tournament organizers looking to bring their game, or community together under one roof. Learn from expert "Esports Buyers," who organize global events for professional level esports tournaments.  They will tell their side of the story as to what they are looking for in a destination and venue.

: 16:30-17:30
Buffy Christie Tim Reichert