Brian Mirakian (Guest Moderator)

Senior Principal Populous

Brian is a Senior Principal at Populous and leads the practice’s esports project initiatives for the Americas. Through a core focus on future forward innovation, next-gen consumerism, and connective strategy in the entertainment and hospitality industries, he masterfully creates opportunities for engagement by linking people to immersive user experiences on all levels, design mediums and interactive technologies.

Brian is currently leading the effort for the groundbreaking Fusion Arena, home to the Blizzard Overwatch Philadelphia Fusion and the first purpose-built esports arena venue of its kind in the Western Hemisphere, and was the project director the largest esports venue in North America, Esports Stadium Arlington.

His award winning work has garnered international acclaim in publications such as the New York Times, Wall Street Journal and Fast Company. Brian has helped create transformative design solutions for his clients having collaborated with the Olympic Games, the NFL, NBA, MLB, many of the world’s leading advertising agencies and top brands including Adidas, Comcast, Activision Blizzard, and Tencent.

Speaker Sessions

Day 3: Thursday 22nd July

Session 9: Fireside Chat-True Confessions-Venues share it all! (LIVE panel)




Listen in to current and former hospitality and venue sales/operations executives who tell all in their experience when they hosted their first esports event! True stories of their first impression, crazy interactions and what they learned after it was all said and done. Not to be missed!

: 17:00-18:00
Johanna Byrane Kim Meltzer